Use Instagram Stories to Build Your Audience

How do you know when you’re using Instagram Stories like a professional? The short answer is: you’ll see it in your analytics. For the long answer, read on. But first: why develop an Instagram Stories strategy at all? Well, it’s the statistics. About half of Instagram’s monthly users are using Stories. That’s 500 million people […]

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Create Facebook Live Videos that People Actually Want to Watch

It’s very important that you pretend I am Kate McKinnon for one quick moment as I inform you: Live, from Facebook… it’s a streaming video! Facebook Live video broadcasts launched in 2016, but with so much of life going remote in 2020, the medium has never been more popular. Conferences, trivia nights, concerts, Q&As, table reads, […]

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10 Unique Ways to Use Instagram Guides for Marketing

TheInstagram Guides is one of the latest features introduced by the app. It may have slipped under your radar with Instagram Live, Shops, Reels, a rearranged home screen, and a slew of other features introduced in 2020. Fortunately, putting things on your radar is precisely what Instagram Guides are for. In fact, if you want […]

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A Multi-Platform Guide to Effective Linking on Social Media Sites

A strong linking strategy is one of the best ways to promote your brand, and it’s especially effective on social media. However, by adopting a similar approach to each platform, you may hamper your efforts to win business. Each social media platform has specific purposes, strengths, and demographics, so it’s important to keep these differences in […]

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3 Ways You Can Increase Brand Awareness Online

It’s hard to overstate the importance of brand awareness. After all, the hard work you’ve put into creating a website and developing a consistent brand identity can be for nothing if no one is aware of your business’ existence in the first place. Therefore, increasing your brand awareness should be a key concern. Fortunately, there […]

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The Beginner’s Guide to Creating and Promoting Traffic-Driving Guest Posts

Guest posts are a smart way to bring new traffic to your website, and establish yourself as an industry authority. However, just publishing the guest post isn’t enough to be successful. If you simply post and run, you won’t get much lasting benefit. By creating a more structured approach for creating and promoting your guest posts, […]

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4 Reasons Your Search Engine Rankings Aren’t Improving

Your website’s ranking on search engines is crucial to its performance. However, sometimes even your best efforts can seem ineffective. This can negatively impact your website by making it near impossible for organic traffic to find you. Fortunately, it is possible to improve your rankings on Search Engine Results Pages (SERPs). Even if you’ve previously struggled to boost your […]

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5 Ways to Integrate Your Social Media Accounts With WordPress

These days, it’s crucial for businesses to maintain an active presence on social media. However, it can be hard to drive engagement on social platforms. Posting daily can be time consuming, especially if you have a small team without a dedicated social media manager. Fortunately, it’s easy to connect your social media accounts to your WordPress website. […]

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