How to Use Twitter to Improve Social Media Presence

Twitter in particular not only to earn engagement and a following, but to drive visitors directly to our websites and to the content that converts. Let’s dive in! Video Transcription Hey. My name is Shaswat. You’re hanging out with me today for Whiteboard Friday. Today, we’re talking about how to use social media to 10x […]

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Methods to Create Facebook Ad Audience

Over 6 million businesses are using Facebook ads to get their message across, but few understand how to make Facebook ads work for them. Without the right Facebook ad audience, they never meet their ideal customer where they are, leaving everyone unfulfilled. If you want to get the most bang for your buck when advertising on Facebook, […]

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3 Ways You Can Increase Brand Awareness Online

It’s hard to overstate the importance of brand awareness. After all, the hard work you’ve put into creating a website and developing a consistent brand identity can be for nothing if no one is aware of your business’ existence in the first place. Therefore, increasing your brand awareness should be a key concern. Fortunately, there […]

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Tips to Create Interesting Facebook Live Videos

Facebook Live video broadcasts launched in 2016, but with so much of life going remote in 2020, the medium has never been more popular. Conferences, trivia nights, concerts, Q&As, table reads, juicy behind-the-scenes gossip, your mom’s retirement party: it’s all coming to your feed, raw and uncut, as brands and citizen broadcasters alike try to […]

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10 Unique Ways to Use Instagram Guides for Marketing

TheInstagram Guides is one of the latest features introduced by the app. It may have slipped under your radar with Instagram Live, Shops, Reels, a rearranged home screen, and a slew of other features introduced in 2020. Fortunately, putting things on your radar is precisely what Instagram Guides are for. In fact, if you want […]

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Ranking Newsfeed Content in Facebook

Facebook published an article that explains how the Facebook News Feed algorithm works. Compared with Facebook’s news feed algorithm patent, both documents explain much about how Facebook ranks posts in the news feed. Machine Learning and Ranking Facebook’s news feed algorithm is a machine learning ranking system. It’s not just one algorithm though. It’s a […]

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How to do Linking on Youtube

Video marketing has grown in popularity over the years, with YouTube remaining the preferred channel for video content consumption. However, in order for your YouTube videos to have the maximum effect, they’ll need to be strategically formatted and optimized. Strategic linking on YouTube can help your business boost Search Engine Optimization (SEO), generate more traffic, and even […]

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Process for Making Social Media Content Strategy

Think of your social media content strategy as your blueprint for your business’s success across social platforms. If you don’t take the time to put together a solid strategy, you will find that your social efforts lack direction and don’t deliver the results you expect to see. You need to dedicate the time and resources […]

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