If you use Twitter for business, you’ve probably wondered what it takes to get verified on Twitter. Because you’ve definitely seen Twitter verified accounts before. They have that blue badge with a white check mark. And accounts will only get this official badge after Twitter verifies the account. In fact, it’s much like getting verified on Instagram.
When you get verified on Twitter, that signals to users that your profile is credible and authentic.
Basically, any kind of account can be considered for verification. That includes accounts used by businesses, politicians, celebrities, musicians and artists, influencers, journalists and more.
The application program to verify Twitter accounts is currently on hold. But there are still things you can do to make sure your Twitter account is as credible and authentic as possible. And doing them could help you get verified when the program is up and running again.
This article explains:
- What Twitter verification means and why it’s important for marketers.
- Some background details about the verification program.
- Essential things you should do to get verified and stay verified.
- And things you definitely should not doif you’re trying to build authentic reputation on Twitter.
What does Twitter verification mean?
That blue badge signals to all Twitter users that the platform recognizes the account as real, credible, authentic and of interest to the public.
Not sure what an “authentic” Twitter account means? It means you’re not impersonating, manipulating or spamming anyone. And you’re not violating any copyright or trademark laws, either.
Only Twitter can verify accounts and add that blue badge to profiles. Third parties can’t do it. And you certainly can’t add it yourself. (That will get you suspended. Find more details on things not to do below.)
Other things to know about Twitter verification include:
- Verification doesn’t mean endorsement. The blue badge only means your account was deemed credible by Twitter.
- The official verification badge will always show in the same place.Verified accounts will always have the check mark next to their username, both in their profile and any tweet they send. It also shows next to the username in search results.
- The official Twitter verification badge always looks the same. The badges are always the same shape and colour.
- The number of tweets from your account and your number of followers don’t matter.These aren’t taken into consideration for the verification process.
What is the point of having a Twitter verified account?
There are a few reasons:
- It builds credibility. Right away, users know this isn’t an account run by bots or an impersonator.
- It shows your account is authentic.The badge signals you aren’t spamming, manipulating or misleading followers.
- It shows your account is of interest to the public. And this might lead to an increase in your followers.
How to submit your profile for Twitter verification
It isn’t all that simple to verify Twitter accounts right now.
Twitter’s verification process is currently on hold. And it has been for a while. Twitter paused the application program in 2017.
Twitter hasn’t released a date for when users can expect the verification application process to open up again or what a new application process might look like.
7 ways to increase your chances of getting verified on Twitter
Even though the formal Twitter verification process is paused, these are ways to increase your brand’s credibility and authenticity right now. And following these tips might help with verification down the road, if a formal application process reopens in the future.
Plus, following these tips will help increase your Twitter following.
1. Make sure you account is active
Don’t tweet sporadically. Being active on Twitter is one of the most important ways to increase interest in the content your brand shares.
2. Make sure your brand’s Twitter profile is optimized
You want your Twitter account to look good and reflect your brand. Be sure to optimize your account by writing a brief, descriptive bio, including your business’s location and including a link to your business’s website.
An optimized Twitter account will also use high-quality images for the profile picture and heading picture. And both will reflect your brand.
Take optimization one step further by pinning your top tweet. That way users visiting your profile for the first time will see your best, or most timely, content.
For example, Nike uses its logo for its Twitter profile picture. It uses its slogan for the header photo.
Start engaging conversations and join in conversations
Part of having a credible presence on Twitter comes down to how your brand engages with other accounts. Ask questions, try Twitter polls and mention other verified accounts to bring them into the conversation.
For example, Coca Cola is showing its commitment to the Black Lives Matter movement by participating in the conversation and using the #BlackLivesMatter hashtag.
Keep it real
Buying followers or relying on bots will undermine your account’s credibility — fast. So will posting spammy content.
To appear authentic, credible and reliable, your brand has to be authentic, credible and reliable. Shortcuts won’t cut it. Your brand has to put in the work.
Create a marketing strategy for your brand
Having a clear Twitter marketing strategy makes putting in that work a little easier.
Do this to:
- Outline clear, achievable goals.
- Determine what your competition is doing.
- Plan a content calendar.
- Track engagement and growth.
As well as helping your brand determine whether it’s meeting its goals, having a strategy in place will help you monitor what content your audience is engaging with and stay on track to post content regularly.
Make sure your tweets are open to the public
Twitter users can change their privacy settings to protect their tweets. But for brands, this limits interaction and engagement. It will stunt growth and will show Twitter that your account isn’t one that’s of interest to the general public.
To maximize engagement and public conversation with your brand, make sure your tweets are set as public.
Include photos and video
When you only have 280 characters to work with, using imagery and video can help emphasize what you’re trying to say. Plus, adding a high-quality visual component can boost engagement.
For example, Disney generates excitement for the new Mulan movie by sharing a high-quality trailer on its Twitter account.