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Click-Through Rates: What They Are And How to Improve Yours

If you want to improve your current marketing campaigns, it’s crucial you understand what’s driving their success. In fact, there are so many elements of a successful campaign that it can be difficult to pinpoint what to build on, and what to discard. Fortunately, you can calculate how each link in your strategy is performing […]

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A Multi-Platform Guide to Effective Linking on Social Media Sites

A strong linking strategy is one of the best ways to promote your brand, and it’s especially effective on social media. However, by adopting a similar approach to each platform, you may hamper your efforts to win business. Each social media platform has specific purposes, strengths, and demographics, so it’s important to keep these differences in […]

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3 Ways You Can Increase Brand Awareness Online

It’s hard to overstate the importance of brand awareness. After all, the hard work you’ve put into creating a website and developing a consistent brand identity can be for nothing if no one is aware of your business’ existence in the first place. Therefore, increasing your brand awareness should be a key concern. Fortunately, there […]

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The Beginner’s Guide to Creating and Promoting Traffic-Driving Guest Posts

Guest posts are a smart way to bring new traffic to your website, and establish yourself as an industry authority. However, just publishing the guest post isn’t enough to be successful. If you simply post and run, you won’t get much lasting benefit. By creating a more structured approach for creating and promoting your guest posts, […]

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4 Reasons Your Search Engine Rankings Aren’t Improving

Your website’s ranking on search engines is crucial to its performance. However, sometimes even your best efforts can seem ineffective. This can negatively impact your website by making it near impossible for organic traffic to find you. Fortunately, it is possible to improve your rankings on Search Engine Results Pages (SERPs). Even if you’ve previously struggled to boost your […]

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5 Ways to Integrate Your Social Media Accounts With WordPress

These days, it’s crucial for businesses to maintain an active presence on social media. However, it can be hard to drive engagement on social platforms. Posting daily can be time consuming, especially if you have a small team without a dedicated social media manager. Fortunately, it’s easy to connect your social media accounts to your WordPress website. […]

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Social Media Objectives to Drive More Website Traffic in 2020

If you are a business looking to expand your brand visibility, you want to approach your target audience where they mostly hang out — social media! With over 2.45 billion active users on Facebook and another 1 billion on Instagram, social media holds a tremendous traffic potential. Yet, with no clickable links on Instagram captions and poor click-throughs […]

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Why You Need To Make Your Brand Visible?

Branding is the buzzword of the internet town. Digital branding leads you to huge success, especially in the social media platform nowadays and stamps your brand authority. Looking at the benefits of these branding, here we are trying to discuss and acknowledge the importance of branding and be a brand which many follow. This can […]

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